Be quiet! Why? The Lady of the Lake, her arm clad in the purest shimmering samite, held aloft Excalibur from the bosom of the water, signifying by divine providence that I, Arthur, was to carry Excalibur. That is why I am your king. Why do you think that she is a witch?

Be quiet! Why? The Lady of the Lake, her arm clad in the purest shimmering samite, held aloft Excalibur from the bosom of the water, signifying by divine providence that I, Arthur, was to carry Excalibur. That is why I am your king. Why do you think that she is a witch?

Customer: San Ildefonso Hotel
Project: Branding

´You will sleep in one of the oldest universities in Europe´

The Residence of San Ildefonso is located within the Colegio de San Ildefonso (named World Heritage Site by UNESCO) and the Patio de los Filósofos, an old Alcalá University main historical building.

Designed a new logo and branding. The image is inspired by the coffered ceilings of the University of Alcala main hall, where the Cervantes Prize for Literature in Spanish is presented every year.

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